ZALES JEWELERS

ZALES STYLE STUDIO

Zales came to us looking for a creative way to showcase their latest look book, with the goal of establishing the Zales brand as the trusted, go-to place for customers to get the latest fashion advice/looks that inspire them to shop for themselves, or to find the perfect gift.

We created the “Zales Style Studio,” a content hub that lives on the Zales website to feature trends, gift ideas, inspiration, and tips and tricks for all things jewelry. After identifying the trends of summer 2022, we launched the hub with an article that featured them. We launched both the content hub and article on Instagram and Pinterest with a targeted campaign that marries the look and feel of Zale’s colorful aesthetic, and the more neutral vibe of the jewelry industry.