Erick Holmquist
Creative Director
NYC-based Creative Director shaping brand vision, leading multidisciplinary teams, and delivering visually strong, culturally relevant work.
Featured Work
Underdog Fantasy
High-energy NBA OTT creative built for clarity and distinction in a competitive sports betting landscape.
Tatcha
Campaign and content direction for a luxury skincare launch and seasonal initiatives.
French’s Mustard
Award-winning integrated brand activations spanning experiential, social, and product innovation.
Checkers & Rally’s #FryDay
A year-long social campaign built around #FryDay, blending pop culture, real-time engagement, and branded entertainment.
I.W. Harper Whiskey
Brand evolution and digital relaunch for a heritage whiskey label, blending legacy and modern direction.
Russell Athletic
Campaign and photoshoot direction for a heritage athletic brand, bridging sport legacy and modern athleisure.
of the moment trends + pop culture merch