WATERLINE SQUARE LUXURY CONDOMINIUMS & RENTALS

LIFESTYLE-FIRST SOCIAL INITIATIVE

SOCIAL BRAND REDESIGN

While developing content for this luxury apartment and condo complex in the Upper West Side of Manhattan, we were tasked with not only reaching potential residents, but also keeping current residents informed on events happening there. We brought a luxurious brand to a UGC-focused world by seamlessly merging high quality imagery, UGC content from residents, and by creating social-first real-life Reels to help the consumer aspire to live differently.

GREW THE INSTAGRAM ACCOUNT TO OVER 10K FOLLOWERS