TWINKIES
GUILTY GOOD
Twinkies are good for the soul. Sure, it might not be every day, but now and then you have to embrace what you love. Indulge in what gives you satisfaction and—most importantly—what tastes amazing. Twinkies. Your go-to guilty good.
AWARDS
2018 Center Ring Student Show | Advertising Integrated Campaign | Silver
2018 Center Ring Student Show | Print | Merit
AMBIENT
It's a train of Twinkies! Every car in the train has a Twinkie on the side, and the mouth of the train tunnel is ready to eat every last one.
A kiosk on the platform allows bystanders to take an open-mouthed picture, which is then projected onto the tunnel mouth. Ohm nom nom!
Print ads to be placed as two-paged spreads in prominent fitness magazines. Perfect reading material for the exercise bike or treadmill.
OUTDOOR
The out-of-home ads are strategically parked and placed in front of farmers’ markets, organic grocery stores, and similar health-oriented retailers.
Billboards are placed near gyms and fitness studios. As a final temptation, the base of the billboard features a vending machine stuffed with Twinkies.
SOCIAL
Stories will feature different fitness people who are struggling to openly embrace the guilty good of Twinkies.
BANNER
Animated banners are placed on fitness and health-related websites.