RUSSELL ATHLETIC
READY FOR ANYTHING PHOTOSHOOT
Russell Athletic has been a go-to athletic brand since 1902. Over the past few years, they have ventured more into the lifestyle clothing sector, while making sure to not alienate their sports-loving customers. The goals of the photoshoot were to elevate the photography of the brand to be more editorial, include more lifestyle shots, and feel less e-commerce. The art direction, ready for anything, tells the story of how the apparel can transition seamlessly between sporting activities and lifestyle.
From a casual meet up with friends, to the weekend track meet or a high intensity work out, Russell Athletic is the go-to, the staple that you can count on, whenever and wherever you need it.
Co-Art Director: Liam Speranza
Photographer: Aaron Okayama
Photo Assist 1: Shinobu Mochizuki
Photo Assist 2: Van Cameron
Models: Laurence Coke, Drew Thomas, Meli Hlavac, Eileen Matias
Stylist: Alison Mazur
Stylist Assist: Lauren Krischer
Creative Director: Samantha Edwards
Producer: Harry Baruch
Senior Producer: Rachel Rosenthal
Prop Master: Elaina Sullivan
Hair & Makeup Artist: Fredy Anaya
Digitech: Kilkwang Yoshi Park
PAs: Jonte Hill, Kevin Kim