FRENCH’S

MUSTARD ICE CREAM

I scream, you scream, wait… mustard ice cream?

In the summer of 2019, we took French’s mustard from the grill and made it chill. To celebrate National Mustard Day, French’s Mustard Ice Cream was born. It was given out to the lucky citizens of NYC and LA via a special branded ice cream truck.

I created and executed the social campaign to launch this activation.

SOCIAL FEATURES

USA Today, Elite Daily, ABC World News Now, Food & Wine, BuzzFeed, USA Today Money, CNET, Fast Company, CBS Los Angeles, Star Tribune, Trib Live

497 MILLION SOCIAL IMPRESSIONS

AWARDS

D&AD: Brand Activation | Wood Pencil

2020 Atlanta ADDYs - 4 Gold, 8 Silver: Social Media Campaign | Silver, Logo Design | Silver

Shorty Awards: Best Consumer Brand | Winner, Food & Beverage | Silver

TEASERS

LAUNCH CONTENT

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ICE CREAM TRUCK

The location of the ice cream truck was announced in real-time using Tweets and Instagram Stories throughout each day of the activation.

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OSCAR MEYER TWITTER BEEF

Oscar Meyer announced their Ice Dog Sandwich right when the press started picking up Mustard Ice Cream… hmm interesting. 🤔

PRESS

Copywriter: Aaron Hirsch

Designers: Hannah West, Gwynn Prewitt

Creative Directors: Sherman Winfield, James Beikmohamadi, Hannah Oates Williams, Will Benham

MORE WORK →