LIQUID I.V.

COTTON CANDY

I was asked to create a wow-worthy design for a paid social campaign that would stand out across platforms like Meta, Snapchat, PMAX, Reddit, TikTok, banners, and more, for Liquid IV's most popular flavor, Cotton Candy.

After the initial design pitch, the clients were so impressed by the options that instead of selecting just one, they chose to run multiple versions, giving the campaign a fresh and dynamic feel across all platforms.

Notes of vanilla flavor in pink and blue hues—infuse your hydration with the whimsy of Hydration Multiplier® Cotton Candy.

Melt-worthy hyrdration

Senior Copywriter: Michael Matthias

Design Iterations: Rachel Travers