I.W. HARPER WHISKEY
CABERNET CASK RESERVE LAUNCH
BRAND WORLD CREATION + SOCIAL RELAUNCH
WEBSITE REDESIGN
After some time away from social media, we used the launch of their I.W. Harper Cabernet Cask Reserve as an opportunity to reinvigorate and refine the brand. We created a digital ecosystem, branding, and a website that stayed true to the brand’s heritage while shaping the aesthetic for today’s whiskey drinkers and tomorrow’s.
We developed a new brand platform: exquisite harmony – a world where seeming contradictions work perfectly with one another to open up a new world of discovery.
BRAND RE-LAUNCH
CABERNET CASK RESERVE LAUNCH CONTENT
COCKTAIL RECIPES
Peach Julep
Raspberry Harmony
Serrano Sour
Ginger Spritz
I.W. Boulevardier
WEBSITE REDESIGN
Designer: Hanul Song
Motion Designer: Nick Dhimitri
Senior Designer (Website): Andrew Hutchings
Social Media Manager: Katie MacMillan
Senior Producer: Rachel Rosenthal
Creative Director: Samantha Edwards