I.W. HARPER

CABERNET CASK RESERVE LAUNCH

BRAND WORLD CREATION + SOCIAL RELAUNCH

WEBSITE REDESIGN

After some time away from social media, we used the launch of their I.W. Harper Cabernet Cask Reserve as an opportunity to reinvigorate and refine the brand. We created a digital ecosystem, branding, and a website that stayed true to the brand’s heritage while shaping the aesthetic for today’s whiskey drinkers and tomorrow’s.

We developed a new brand platform: exquisite harmony – a world where seeming contradictions work perfectly with one another to open up a new world of discovery.

BRAND RE-LAUNCH

CABERNET CASK RESERVE LAUNCH CONTENT

Visit Site Link ---- I.W. Harper ---- Cabernet Cask Reserve

 
 
 

COCKTAIL RECIPES

Peach Julep

Raspberry Harmony

Serrano Sour

Ginger Spritz

I.W. Boulevardier

 

Visit Site Link -- plz drink responsibly -- ☻ -- ☻ --- ☻ -- ☻

WEBSITE REDESIGN

Designer: Hanul Song

Motion Designer: Nick Dhimitri

Senior Designer (Website): Andrew Hutchings

Social Media Manager: Katie MacMillan

Senior Producer: Rachel Rosenthal

Creative Director: Samantha Edwards