CHECKERS & RALLY’S SOCIAL

#FRYDAY CONTENT SERIES

Throughout 2020, we created timely content based on Checkers and Rally’s fries. Using #FryDay, we found a seamless way to bring fries up in social conversation by jumping on relevant moments in pop culture every Friday of the year.

THE HOUSEFRIES OF CHECKERS & RALLY’S

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FRYFREAK TWEETS

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FRY FLATTERY

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FRYPHONE

Released on the same day as the iPhone 12, we certainly released the most mouthwatering new phone of the year. Featured in Adweek.

BILL & TED FACE THE MUSIC | MOST EXCELLENT GUITAR GIVEAWAY

We partnered with the Bill & Ted 3 movie to give away a limited edition guitar. In exchange, all you had to do was tell us who you would bring back using Bill & Ted’s time machine to eat Checker’s fries with. A most bodacious sweepstakes indeed!

FRYSGIVING

We gave people a survival guide to get through the Thanksgiving with a side of fries.

THE FRY SPICE COLLECTION

We spoofed the pumpkin-spice craze with a fake fall collection of our own.

FRY THRONE

We gave away a Fry Throne beach chair to one lucky FryFreak for the first week of summer.

WHAT FRY YOU ARE

Remember when everyone was posting pictures of their names on photos to their Instagram Stories?

We created a Checkers branded fry account, right in the peak of this trend, with a personalized twist. Each fry face and name was made custom for our followers.

Check out the account here.

Copywriter: Cristian San Emeterio

ECD: Ryan Boblett

COVID PIVOTS

Shit got weird in 2020. And with weird and unprecedented times, comes even weirder and more unprecedented solutions. When the pandemic started, clients paused other efforts and rushed to get timely messaging across. We were in charge of making those timely pivots for Checkers social.

FRY COUCH DELIVERY

The Ask: Promote Checkers delivery in the midst a global pandemic.

Our Solve: Focus on the lighter side of staying home and encourage people to be couch potatoes with some help from our fried potatoes. When social channels were cluttered with food photography and delivery messaging, we stood out with unique visuals and fun messaging.

FOODTOPIA ZOOM BACKGROUNDS

When virtual backgrounds became our workspace, we did what Checkers does best and spiced things up a little.

BOREDOM BUSTERS

By April of 2020, the world was at the brink of watching paint dry for entertainment. When everyone was filling out and sharing Instagram Story templates, we decided to jump on the trend with a few of our own.