MELLOW MUSHROOM

ART OF MELLOW

Art has been in the DNA of Mellow Mushroom since their beginning. When they launch their new online ordering system, they asked us to take their order numbers to the next level.

For fall/winter 2020, we delivered art with every online order—and a chance to win the Art of Mellow Sweepstakes. We commissioned artists worldwide, from Mellow’s native Atlanta to Australia, to interpret the colorful, kaleidoscopic world of Mellow. Their work became t-shirts, posters, ads, digital rewards and even one-of-a-kind sculptures for our pizza loving participants.

AWARDS

2021 Atlanta ADDYs - 2 Gold, 3 Silver, 1 Bronze: Art Direction - Campaign | Gold, Specialty Advertising Campaign | Silver, Online / Interactive Campaign | Bronze