It's a train of Twinkies! Every car in the train has a Twinkie on the side, and the mouth of the train tunnel is ready to eat every last one.
A kiosk on the platform allows bystanders to take an open-mouthed picture, which is then projected onto the tunnel mouth. Ohm nom nom!
Print ads to be placed as two-paged spreads in prominent fitness magazines. Perfect reading material for the exercise bike or treadmill.
Animated banner to be placed on fitness-related websites.
The mobile billboard either parks or circles the parking lot in front of farmers' markets, organic grocers, and similar health-oriented retailers. Take that, kale smoothies!
Billboards to be placed in locations near gyms and CrossFit boxes. As a final temptation, the base of the billboard features a vending machine stuffed with Twinkies.
As a natural extension of our print campaign, social posts showcase the product and anti-inspirational sayings. In the Instagram post here, users swipe right to see the complete mouth-watering message.
Stories will feature different fitness people who are struggling to openly embrace the guilty good of Twinkies.