Placed in Teen Vogue, Seventeen, etc.
We will have beauty influencers like James Charles and Jaclyn Hill post two pictures - one edited and one unedited. Their captions will spread the message of how editing can be harmful toward one’s self-perception, and will challenge their followers to post both their unedited and edited pictures as well.
Sephora will give these items away as a gift with purchase. Each gift relates to a way that we see ourselves.
Co-Art Director: Dina Zolan