Nowadays, editing your photos has become the norm. This creates a perception amongst our society that edited pictures are the standard of how people are supposed to look.
Sephora believes in expressing yourself, but in an unedited, real way.
Billboard
Placed in Teen Vogue, Seventeen, etc.
Stories
Beauty Influencers
We will have beauty influencers like James Charles and Jaclyn Hill post two pictures - one edited and one unedited. Their captions will spread the message of how editing can be harmful toward one’s self-perception, and will challenge their followers to post both their unedited and edited pictures as well.
In-Store
Display
Collateral
Sephora will give these items away as a gift with purchase. Each gift relates to a way that we see ourselves.
Co-Art Director: Dina Zolan