Erick Holmquist
Art Director
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Sephora

Nowadays, editing your photos has become the norm. This creates a perception amongst our society that edited pictures are the standard of how people are supposed to look.

Sephora believes in expressing yourself, but in an unedited, real way.


Billboard

 

Print

Placed in Teen Vogue, Seventeen, etc.

 
 
 

Instagram

Stories

 
 

Beauty Influencers

We will have beauty influencers like James Charles and Jaclyn Hill post two pictures - one edited and one unedited. Their captions will spread the message of how editing can be harmful toward one’s self-perception, and will challenge their followers to post both their unedited and edited pictures as well.

 

In-Store

Display

 

Collateral

Sephora will give these items away as a gift with purchase. Each gift relates to a way that we see ourselves.

Co-Art Director: Dina Zolan