Erick Holmquist
Art Director
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Mellow Mushroom Beer From Beyond

When you’re eating pizza without beer, something feels missing. We designed a line of craft beers for Mellow Mushroom brewed to pair perfectly with their pizzas.

Mellow Mushroom’s Out Of This World Pizza deserves Beer From Beyond.

 
 

Pre-Launch

Ambient

Cryptic symbol will appear around Atlanta with no explanation.

 

Each Mellow Mushroom location will also showcase the cryptic symbol.

 

Billboard

 

In-Store

In-store TVs will glitch to this mysterious message.

 
 

Pizza Boxes

 

Launch Event

Pop-Up

Inspired by a spaceship and a mushroom colliding, the pop-up will have a brewery side and a pizza side.

On launch day, the Beer From Beyond will be available at all Mellow Mushroom locations, as well as the pop-up - in Piedmont Park in Atlanta.

 

People will be hired to act like loony conspiracy theorists and will usher people towards the pop-up.

 

Post-Launch

Packaging

In-Store Posters

 
 
 
 
 
 
 
 
 

Tabletop Menu

 
 

Designer: Elizabeth Northcutt

Copywriter: Randall Wunder-Smith