When you’re eating pizza without beer, something feels missing. We designed a line of craft beers for Mellow Mushroom brewed to pair perfectly with their pizzas.
Mellow Mushroom’s Out Of This World Pizza deserves Beer From Beyond.
Cryptic symbol will appear around Atlanta with no explanation.
Each Mellow Mushroom location will also showcase the cryptic symbol.
In-store TVs will glitch to this mysterious message.
Inspired by a spaceship and a mushroom colliding, the pop-up will have a brewery side and a pizza side.
On launch day, the Beer From Beyond will be available at all Mellow Mushroom locations, as well as the pop-up - in Piedmont Park in Atlanta.
People will be hired to act like loony conspiracy theorists and will usher people towards the pop-up.
Designer: Elizabeth Northcutt
Copywriter: Randall Wunder-Smith