Erick Holmquist
Art Director
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Dial

People view Dial as lesser quality because of its low price point. Even though you could spend more, there's nothing wrong with spending 50 cents for a bar of soap. 


TV Spot Storyboard

(50 hasn't responded to my emails about filming)

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Copywriter: Randall Wunder-Smith

 

Print

 
 
 
 
 
 
 
 
 

Packaging

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Billboard

 
 
 

Social

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